What the dictionaries says about scam:
1. A ploy by a shyster to raise money.
2., A fraudulent business scheme. To scam means to victimize: deprive of by deceit; "He swindled me out of my inheritance"; "She defrauded the customers who trusted her"; "the cashier gypped me when he gave me too little change"
3. A confidence trick, confidence game, or con for short (also known as a scam) is an attempt to intentionally mislead a person or persons (known as the mark) usually with the goal of financial or other gain. The confidence trickster, con man, scam artist or con artist often works with an accomplice called the shill, who tries to encourage the mark by pretending to believe the trickster
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